Privacy Policy

This Privacy Policy describes the types of information Beyond the Reef or any of its divisions or affiliates (collectively, "Beyond the Reef", "we" and "us") collect from and about you when you visit any of our websites where this Privacy Policy is posted (each a “Site”), visit or make a purchase at our store, or otherwise contact or interact with us offline (“Offline Services”). The Sites, Stores, and Offline Services are collectively referred to as the "Services." This Privacy Policy also explains how Beyond the Reef may use and share your information, as well as your ability to control certain uses of it.

By using or accessing the Services, you agree to the collection, storage, use and disclosure of your information as described in this Privacy Policy, and agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access or use the Services.

Information We Collect

We collect information from you when you choose to share it with us, such as through use of our Site, and other ways you communicate with or contact us.

You may be given the option to link to one or more social networking platforms (such as Facebook or Twitter) through the Services, or log in via a social networking platform. If you do, we may automatically receive certain information about you and privacy settings on those third party services.

We, or our third party service providers, may use a variety of technologies such as cookies, web beacons, pixel tags, log files, HTML5, or other technologies to collect certain information about visitors to, and users of, our Site and interactions with our email advertisements, to allow us to keep track of analytics and certain statistical information, and for other purposes consistent with this Privacy Policy.

We may automatically collect certain information from you, including but not limited to your browser type, device type, operating system, Internet Protocol (“IP”) or Media Access Control (“MAC”) address, mobile device identifier or other unique device identifier of any of your computer(s) or device(s) that are used to access the Site, geolocation, software version, phone model, phone operating system, carrier information, and the domain name from which you accessed the Site. We also may collect information about your use of the Site, including the date and time you visit, the areas or pages that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-stream or Site usage data, links that you open, forward or click-through to our Site, and other sites or mobile applications that you may visit.

We also may use third parties’ analytics and tracking tools to better understand who is visiting our Site, how to improve the effectiveness of the Site and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. To support this interest-based advertising solution, we, or our service providers, may use anonymous information about your visits to our Site, and to other websites or apps, and/or anonymous information from your devices. These third parties may use technology such as cookies, web or hardware beacons, pixel tags, log files, Flash cookies, HTML5 cookies, or other technologies to collect and store information automatically collected. They may also combine information they collect from your interaction with the Site with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

We may combine the information we collect from and about you, including you provide to us and information we automatically collect, with information collected offline, across other computers or devices that you may use, and from third party sources.

How We Use Information

We may use information collected from or about you for any of the following purposes:

  • To review the usage and operations of our Site, develop new products or services, and conduct analysis to enhance or improve our content, products, and services;
  • To provide you with customized Services content, targeted offers, and advertising on the Site, via email, text message or push notification, or across other websites, mobile applications, social media or online services;
  • To contact you with information, deliver email communications, newsletters, promotional material, and other correspondence from us or on behalf of our partners and affiliates;
  • To protect the security or integrity of the Site and our business; or
  • For other purposes disclosed at the time you provide your information or otherwise with your consent.

Additionally, if you use our Site to connect with a third party service, you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.

Information We Share

We may disclose the information we collect from or about you in any of the following situations (without your permission):

  • We may share your information with Beyond the Reef affiliates or subsidiaries for business, operational, promotional, marketing, or other purposes consistent with this Privacy Policy.
  • We may share your information with third-party contractors and service providers that provide business, professional, or technical support functions for us, help us operate our business, or other activities in support of the Services and/or our businesses.
  • Certain areas of our Services may be provided to you in association with third parties, such as advertisers that provide products and services or rewards programs. We may share information with these third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service.
  • We may share your information with select companies that we believe may have offers of interest to you.
  • We may also share aggregate, anonymous, or de-identified information with third parties without restriction, including for their marketing or analytics uses.
  • We may sell or purchase assets during the normal course of our business. If another entity acquires Beyond the Reef and/or of any of our affiliates, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Please note that the entity receiving such information in connection with one of these transactions may not comply with all of the terms of this Privacy Policy.
  • We may disclose information collected from or about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests and investigations, court orders, subpoenas or other legal process, such as in connection with suspected illegal activity associated with any of the Sites or our business and to protect against harm to the Services, to us, or others. We reserve the right to release information collected through any of the Sites to law enforcement or other government officials, as we, in our sole discretion, deem necessary or appropriate.
  • We also may share your information as disclosed to you at the time of collection.

Data Security

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

Children

Protecting children’s privacy is important to us. We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of thirteen. If Beyond the Reef learns that a child under the age of thirteen has provided personal information to the Site, it will use reasonable efforts to remove such information from its files.

Third Party Content, Links, and Plug-Ins

The Site may have links to third-party websites or applications, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites.

The Site offers you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you. In some cases, we may know that you clicked on a social plugin, such as a Facebook Like or Twitter Follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third-party operating a plug-in on the Site, then such third-party may recognize you on this Site. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites.

Public Forums

Any information you may disclose through our Site, in blogs, on discussion or message boards, in chat rooms, interactive forums, rating or reviews, or on other public areas on the Site, or other third-party websites that this Site may link to, becomes public information. Please exercise caution when disclosing personal or other information in these public areas.

Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time. When we do, we will post the change(s) on the Site. Please visit this page periodically so that you will be apprised of any such changes.

Contact Us

If you have any questions or comments regarding this Privacy Policy or any the practices described herein, or wish to opt-out in sharing of information as described in this Privacy Policy, you may contact us by emailing us at This email address is being protected from spambots. You need JavaScript enabled to view it., Attn: Privacy Policy.

Store Location

205 West Golf Road
Schaumburg, IL 60195
(847) 885-7333
 

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